AI Insights · Timothy · April 2022
Top 5 Beauty Retail Apps in Switzerland - Q1 2022 Performance
Discover the performance trends of the top 5 beauty retail apps in Switzerland for Q1 2022, based on weekly downloads and active users data from Sensor Tower.
In the first quarter of 2022, the top 5 beauty retail apps in Switzerland demonstrated varied performance across weekly downloads and active users metrics, according to Sensor Tower data. Here’s a closer look at the performance trends of these apps.
Douglas – Parfüm & Kosmetik saw a steady increase in weekly downloads, peaking at around 1.5K in the first week of January. Despite some fluctuations, downloads remained relatively stable, closing the quarter at 1.1K in the final week of March. The app's weekly active users showed a slight downward trend, starting from 5.9K in early January and ending at approximately 5.2K by the end of March.
Mein dm experienced its highest weekly downloads at 833 in the first week of January, followed by a gradual decline to around 411 downloads by the end of March. The weekly active users mirrored this trend, starting at 4.1K in the first week of January and dipping to 3.7K by the end of the quarter.
RITUALS - Cosmetics showed a notable decrease in weekly downloads from 705 in late December to a low of 230 in the third week of February, before slightly recovering to 317 by the end of March. Weekly active users also saw a decline from 2.2K in late December to 1.7K by the end of March.
The Body Shop Schweiz witnessed a gradual increase in weekly downloads, starting at 125 in late December and reaching 353 by the end of March.
Marionnaud Schweiz had its peak in weekly downloads at 235 in late December, with a significant drop to 49 downloads in mid-February. However, it saw a resurgence towards the end of March, closing at 112 downloads.
These insights highlight the dynamic nature of user engagement with beauty retail apps in Switzerland. For more detailed insights and data, visit Sensor Tower.
